FANTA AD CAMPAIGN
A group project with Orie Zaga and Grace Zieman, from a pool of six different ad campaign briefs by Young Ones, we decided the Fanta brief would be our favorite. Our goal was to create a dynamic and energetic campaign that highlighted Fanta’s bold flavors while appealing to a teen audience. I was responsible for the orange Fanta, Orie the pineapple Fanta, and Grace the strawberry Fanta.
Includes
Brand design
Marketing/Advertising
Mockups
Group Project with:
Orie Zaga
Grace Zieman
Software
Adobe Illustrator
Adobe Photoshop
Working backwards.
When starting this project, we knew that we were going to need clean and high quality versions of the logo, as well as other Fanta brand elements. Because majority of the branding had already been decided, we worked backwards, creating a vector of the Fanta logo, as well as finding typefaces that matched as close as possible. We also recreated new mockups of the Fanta cans for consistency.
Creating design to an already existing brand…
…is a challenge that many designers don’t fully consider until they’re faced with it. Unlike building a brand from the ground up, working within an established identity requires a delicate balance between creativity and consistency. The challenge lies in maintaining the integrity of the brand while still finding ways to innovate and bring fresh energy to the design.
With a well-known brand like Fanta, we had to navigate existing visual guidelines, color schemes, and tone, ensuring that any new creative direction felt cohesive with what consumers already associate with the brand. This meant that while we could explore new ideas, our creative freedom had to be slightly restrained to align with Fanta’s established identity, making every design choice intentional and strategic.
Our initial idea started with a simple sketch.
From the very beginning, I knew I wanted something that conveyed a strong sense of movement and energy. I was drawn to dynamic compositions that captured motion in an engaging way. Eventually, I came across an image of a basketball player that stood out. The way his body was positioned, the flow of his movement, and—most importantly—the way his face was obscured all contributed to an interesting visual narrative.
We felt that by not showing the player’s face, the image became more universal, allowing viewers to see themselves in that moment. It created a sense of relatability and personal connection, making the design feel more immersive. As we refined the concept, we focused on incorporating lines that would eventually form what we called the "pinwheel" pattern. These lines enhanced the sense of motion, almost like an extension of the athlete’s energy, radiating outward in a rhythmic flow.
This combination of abstraction and movement became the foundation of our design, guiding the rest of the creative process.
Orange Fanta
Designed by Christian van der Kleut
Pineapple Fanta
Designed by Orie Zaga
Strawberry Fanta
Designed by Grace Zieman
Edited by Orie Zaga
Designer’s notes
This project served as a quick but meaningful way to kick off our spring semester. It was an exciting opportunity to set the tone for the rest of the term, making the start of my final semester as a junior even more memorable. I truly enjoyed the creative process, from brainstorming ideas to bringing them to life, and the collaborative aspect made it even more rewarding. Working alongside Orie and Grace was a fantastic experience—we bounced ideas off each other, combined our strengths, and ultimately created something we could all be proud of. To top it off, our professor praised our work, saying it was one of the best he’s seen, which made the experience even more fulfilling.
When collaborating, it’s essential to value and consider the input of all group members, especially when great ideas come from others. It’s natural to feel attached to your own vision, but successful collaboration requires shifting your mindset from individual ownership to collective creation. Instead of seeing the project as solely your own, it’s important to embrace it as a shared effort where everyone’s contributions shape the final outcome.
Instructor
Keith Somers
(Tyler School of Art & Architecture / Temple University)
